How to Grow Your Social Networks
Growing and collecting data from your Social Networks is crucial for scaling your company’s growth.
Marketing is mostly about A/B Testing
The Science of Marketing is discovering various techniques through A/B testing that has given us valuable insights on which techniques work best for company growth. We will discuss how to grow your social networks, while touching on a few proven techniques.
Usually, unless you’re friends with the Kardashians or buddies with social network Stars, you will not grow your networks overnight.
Various options include fake followers that will NOT do you any good. You may argue the “Social” aspect helps in persuading your audience into thinking you are something you are not. If That’s You!.. No need to read any further. This post is Not for you…
If you would like to grow your networks with Legit followers already interested in your product/services, you have come to the right place.
Taking the time to grow your networks with this process will organically increase your followers by at least 1500+ per network within the first 3 months.
If you think it’s easy, you are right!
If you think you can spend no time doing the “easy process”, you are wrong.
This process takes commitment, just like anything successful.
Metcalfe’s law states the value of a telecommunications network is proportional to the square of the number of connected users of the system.
People who pay for, build, and operate their own media networks expect to grow their networks, program their networks, and control their networks. Building, owning, and operating a network costs money or commitment, but growing a network also creates tremendous value.
Prepare your posts for each social network in advance. You can use the same content per network in the beginning week. As you monitor and test the results weekly, you will adjust and prepare new content, based on the previous week’s performances. (Before you create content for your Social networks, read this post fully and choose the best social networks for your business.)
Have at least 12 posts created in advance with a desired objective in mind.
A typically a sales funnel would include at least four of these AD types.
- 3 X Introductory (Create Value)
- 3 X Trial (Limited Time)
- 3 X What makes you different? (Show Value)
- 3 X Mutual Love (Evoke Emotions)
Total = 12 Posts
You will always have to design the posts in the exact dimensions for each network to take full advantage of the space given and to keep your brand looking professional.
If you can design the graphics yourself, Great! If not, contact our friends over at MrGooder.Com – They do amazing work and you won’t waste weeks trying to do it yourself.
Which Social Networks do I need?
With thousands of Social Networks to choose from, it is typically based on what types of Social Networking your target audience is using.
How do you know what they are using?
A/B Testing – As stated earlier, if you don’t know or can’t decipher which are the best networks for your business, testing is the only way to know which networks will work best for YOU.
I have listed the Top 10 Social Networks and their uses below. Look through each network and the uses to determine which may be best for you.
Below is a list of the top ranked social networking sites and their typical uses
A social utility that connects people to keep up with friends, upload photos, share links and videos.
Social networking and microblogging service utilising instant messaging, SMS, or a web interface.
A networking tool to find connections to recommended job candidates, industry experts, and business partners. Allows registered users to maintain a list of contact details of people they know and trust in business.
Pinterest is an online pinboard: a place where you can post collections of things you love and “follow” collections created by people with great taste.
Social network that aims to make sharing on the web more like sharing in real life. Includes an interactive tour and a description of its various features.
LiveJournal is a rich community media platform that willfully blurs the lines between journaling and social networking.
Picture galleries available with chat, groups, and photo ratings.
Instagram is an online mobile photo-sharing that enables its users to take pictures and share them, either publicly or privately, on the app and through many other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.
Tumblr is a microblogging and social networking website, founded by David Karp in 2007, owned by Yahoo! since 2013.  The service allows users to post multimedia and other content to a short-form blog.
YouTube now operates as one of Google’s subsidiaries. The site allows users to upload, view, rate, share, add to favorites, report, and comment on videos. Content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, and other content, such as video blogging, short original videos, and educational videos.
Social Networks thrive off of activity
Similar to how Google links searches with relevant information, Social Networks would like to give its users the best experiences.
That experience is determined by Activity, Likes, Shares, and Comments. If you’re posting once in a blue moon, I can guarantee only a tiny fraction of your followers are showing positive engagements.
I will go over proven concepts for growing your followers on Facebook, Twitter, and Instagram.
If you are not posting content 3 times a day, at least Monday – Thursday, you are doing your networks an injustice and allowing your competitors to be placed above you. Make the commitment to grow your business or hire us to manage your networks. You will surely see a Return on Investment. (ROI)
Who is the most important person to the success of any business? … The Customer
- Take the time to see what they like and dislike.
- Comment & Send Direct messages.
- Find attractive ways to obtain emails.
We discussed having at least 12 posts ready to publish throughout the week. The future week’s posts will have tweaked messages, based on the following week’s performances.
We recommend starting on a Monday and having your first post scheduled to post at 5A, Second 11A, and Third at 6P.
Follow this process Monday through Thursday and create the following week’s content with the results from Likes, Shares, and comments from the previous week’s posts. Obviously, if you received little response, compared to your current followers, your campaigns for future weeks will be based on the best results from the previous weeks. With three different approaches daily, we always have the best feedback to move forward.
For this demonstration, I will use Facebook, Twitter, and Instagram. In most cases, the process for growing your networks will vary, but the process for engaging your network will usually stay the same.
Let’s grow your networks
Let’s say, for instance, you are a new start-up clothing brand with designs similar to Polo. I would suggest finding Polo and similar brands on the Social Networks and following the people who Like, comment, and share items similar to your brand. You will gradually increase your following, while getting exposure for your brand. Too many companies aimlessly build their networks without planned objectives in mind.
The 3 most important interactions for your social networks are
The main objective is obtaining emails. Come up with attractive ways to get your followers’ emails. View your social networks as a way to obtain emails. I will teach you how to sell them in a later post.
“People don’t like to be sold, but they love to buy.”
Get in the habit of finding ways to express the benefits of whatever you’re offering. When a customer can see your brand and know exactly what you provide, then you will have a brief instance to offer them something that can help for a limited time.
It is not only gaining followers but what you do with your followers. Don’t wait until you have 20k followers to try to monetize and get action.
12 posts a week with objectives and testing is a sure way to grow your networks fast!
It becomes a process of following and unfollowing. Once you locate similar brands and follow the people interacting with similar products/services, you will gradually increase your following, and before you know it, you will have over 20k followers actively engaging with your content. As time passes and you continue to test your results, you will only get better and have a stronger appeal with your audience.
Every network has limitations that restrict you from abusing this process. Do your research to locate the specific restrictions on each platform.
I’ve listed a few, updated on 12/29/16
- Following: 160 per Hour
- Unfollowing: 160 per Hour
- 1000 per day
Facebook offers various options to create specific pages for your business needs. Look over the options given and decide which works best for you. Once you create your business page, you can use the tips below to grow your FB network.
Facebook is a unique platform that requires more engagement to get followers. Some tips include using or acquiring emails to find followers you know.
Engage with Facebook Groups and Comments to attract your audience through relevant conversations about your product/services.
Direct Message potential candidates and ask them to Like and Engage with your page.
Once you have given members time to follow you back (1 – 3 days)
It is time to start unfollowing people who do not follow you back. Hundreds of Apps can do the job; most of the best options will cost you a monthly subscription fee.
Recommended Testing Apps
- Instrack iOS
- CrowdFire iOS/Android
- Cleaner – iOS
- HootSuite- iOS/Android
Tips to follow
Some networks similar to Instagram will restrict you from following over 7500. If you find you cannot follow members and have not received a message directly from the networks, most likely, you have reached a tier level you need to surpass. You may have to begin unfollowing members who follow you to be allowed to get past each level.
It is just as important to unfollow as it is to follow. Get in the habit of removing members who do not follow you back.
- Follow these Steps with a commitment to the process. You will soon reap the results.
- Success doesn’t come overnight; be prepared to work or pay us to do the work for you.
- Comment with your questions. Our team of experts will attempt to keep up with your inquiries.