logo
“Happiness isn’t really about what people do or dont have. It’s about what they expect to have and how well those expectations match up with reality.”

Content Marketing

Search Engine Marketing

Social Media Strategy

Consulting Services

Email Marketing

Feel Free To Contact Us
Our Experts are here for you

1-800-697-7629

631-358-5771

info@witnessresults.com

445 Broad Hollow Rd. Suite 25

Melville NY 11747

1-800-697-7629

Melville, NY

Top

How Much Should You Pay For Marketing?

How Much Should You Pay For Marketing?

How Much Should You Pay For Marketing?

Every business should be spending 20–30% of NET profits back into various marketing efforts. After
the bills and employees are paid; 20-30% of what remains should be split into various
marketing techniques. The objective is to spend 30% of your NET profits to attract new customers, while
focusing on up selling your current clients with various techniques.

(We will discuss techniques in later post.)

Are We Charging Enough For Our Products or Services?

Online marketing is controlled spending and very transparent, you can assess what your
industry is paying with various tools online like Google’s Keyword tools, SpyFu & SEM Rush.
Google’s Keyword tools allows you to see what your industry is paying per click (PPC) and you
can multiply that cost by roughly 10-20 clicks to estimate your customer acquisition rate (CPA).
With this method, you can  make ongoing adjustments to improve your CPA and improve your
profits.

After obtaining your industry’s spending trends you can weigh that amount against what a
customer is worth to you. You will know before you begin which techniques will allow you to
stay within budget and realize what you should or shouldn’t being paying for marketing.

 

Contact us for a free analysis and expert advice on moving forward.

1-800-697-7629

info@witnessresults.com

 

Google Auctions

Hal Varian, Google’s chief economist, explains how the AdWords auction works.