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The Psychology of Persuasion
By: Robert B. Cialdini
Contagious
By: Jonah Berger
80/20 Principle
By: Richard Koch
How to Win Friends & Influence People
By: Dale Carnegie
Managing Oneself
By: Peter F. Drucker
Misbehaving
By: Richard H. Thaler
Good to Great
By: Jim Collins
Freakonomics
By: Steven D. Levitt & Stephen J. Dubner
Scientific Advertising
By: Claude Hopkins
In the Plex
By: Steven Levy
The New Rules of Marketing & PR
By: David Meerman Scott
Extraordinary Popular Delusions and …
By: Martin S Fridson
Smart Pricing
By: Jagmohan Raju & Z. John Zhang
Blue Ocean Stratergy
By: W. Chan Kim & Renee Mauborgne
Targeted
By: Mike Smith
Ask
By: Ryan Levesque
Seducing Strangers
By: Josh Weltman
80/20 Sales & Marketing
By: Perry Marshall
The Advertising Effect
By: Adam Ferrier
The Robert Collier Letter Book
By: Robert Collier