Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others.
People who pay for, build and operate their own media networks expect to grow their networks, program their networks, and control their networks. Building, owning, and operating a network costs money, but growing a personal network also creates tremendous value.
Social media makes the intrinsic effect of online media more about the personal journey of each individual user. Building a social network of friends, fans and followers online is like a network TV show building an audience. It is not the show itself that has value. The value of a TV show to a network is measured by the show’s ability to attract an audience. The network makes money by selling advertisers access to the show’s big audience. Increase your following and put Metcalfe’s Law to work.