Why do people buy?
“Why do people buy?” is a thousand times more important than “How do I sell?”
Start by asking yourself these 3 simple questions.
Why Do People Want my Product/Service?
What Solution Does my Product/Service Provide?
Who Else Likes my Product/Service?
If you can answer those questions with confidence and clarity, you are miles ahead of most.
Once you can answer those questions, the magic of marketing begins.
Our process starts with the desired objectives, and our web sites, content, and campaigns are all created with those objectives in mind. The message behind your brand should be simple and to the point. Too often, business owners are focused on selling products, rather than selling the value their product/service provides.
The 80/20 Principle states that 80% off your profits come from the top 20% of your customers. Gaining historical data is important to the growth of any company. Without data, you are starting from square one and need to build that data soon.
How do you build Historical Data?
Historical data can be built through consistent testing of Ad Groups against each other.
Paid Options Include
- Google AdWords
- Facebook Advertising
- Twitter Advertising
Free Options Include
- Email Marketing
- Engaging with your Social Networks
- Phone Calls
Whether using Free or Paid options, the concept is simple. Test various Ads against each other and make adjustment based on those results. Once you think you nailed an Ad… Great! Now, test that Ad with variations of itself!
Once you grasp this concept of A/B Testing, your Ad’s performance can only grow.
Now, please don’t assume it’s that simple. Your Ads should all be created with the latter in mind. A Sales Funnel will show you results, not a single Ad.
“Happiness isn’t really about what people do or dont have.
It’s about what they expect to have and how well those expectations match up with reality.”